Articles & News from CharlesEdwards
CharlesEdwards is Granted Registered Trademark Status
01-30-2009 12:59 am
Newport Beach, CA (January 30, 2009) Charles M. Edwards Company, Inc., today, announced that the United States Patent and Trademark Office had approved its application to register the trademark of its mark CharlesEdwards. The actual registration date was January 20, 2009.
In September of 2008, the
company had entered into an agreement with Charles Schwab in which it agreed
not to use the mark, CharlesEdwards, with an italicized style.
Representatives for Charles Schwab expressed a concern that consumers might
mistakenly confuse CharlesEdwards with the securities brokerage firm, Charles
Schwab. "CharlesEdwards was founded on the principles of promoting
integrity, full disclosure, transparency and consumer fairness in the life
settlement industry," said Steven E. Tartaglini, CEO of CharlesEdwards.
"Although we initially didn't believe that the two marks were identical,
if there was a chance that even one consumer were to be confused, we agreed
with Schwab that the mark should be altered to remove the italics."
Receipt of this registration is the second for the company. In July of
2008, the company received approval of its trademark registration for the words,the trusted name in life settlements. Together with its recently
approved registration for CharlesEdwards, the company is now better positioned
to continue its national campaign of building its brand among consumers wanting
to sell their life insurance policies in the secondary market.
The economy has taken a significant bite out of the financial reserves seniors
had been relying upon to maintain a quality of life. Whether it is to
help themselves, their children, or a charitable organization, selling their
unwanted life insurance policy in a life settlement can generate anywhere from
$50,000 to millions of dollars in a cash settlement for the policy owner.
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About CharlesEdwards
CharlesEdwards, a premier broker in the life settlement market, is the trusted name in life settlements. Headquartered in Newport Beach, California, CharlesEdwards represents policy owners in the preparation, submission, and negotiation of all offers received in connection with the sale of their life insurance policies. Policies with face values between $250,000 and $100 million are considered for representation.
CharlesEdwards is a member of the Life Insurance Settlement Association (www.lisassociation.org) and fully supports its mission to promote the development, integrity and reputation of the life settlement industry and to promote a competitive market for the people it serves.
For more information about CharlesEdwards, call toll free 800.492.5186 or visit us at www.charlesmedwards.com.
CharlesEdwards and the trusted name in life settlements are registered trademarks of Charles M. Edwards Company, Inc.
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